Apr
05
We live in the age of social media, Instagram and hi-resolution iPhone cameras. More than ever before, people are expressing themselves as amateur photographers and they’re having a great time doing it. As a photographer, I’m keenly aware that the growing trend in social media photography is opening up access to less experienced and less expensive amateur photographers. In some cases those photographers will serve you well. For instance, if you need a good Facebook profile photo or if you want a friend shoot a party or event, then going the cheaper route will serve you well. With so many friends and family taking up photography, it’s a good time to ask: When should you make that investment and hire a professional? The best answer I can give you is this: When it matters, when it’s important to you personally or professionally to get the best quality images.
Here are the top five types of jobs for which I’m most frequently hired and a little insight on how I approach them:
Professional headshots – If you are using your headshot to represent yourself in the professional world, hire a professional to take them for you. 
Whether you’re an actor, author, personal trainer, CEO, performance artist, or business owner, your face is the impression people have of you. When I’m shooting headshots I make sure your wardrobe reflects your professional image by providing a free consultation so that you get the most out of your shots. A professional also knows how put you at ease, give you easy direction and guide you toward being authentic and accessible. We give you enough variety of poses and backgrounds so you have plenty to choose from. The images can be reprinted and enlarged and when you’re done, you’ll have a library of great images to use for a few years. It’s worth the extra time and money.
Editorial and Fashion Shoots – I think the reasons for hiring a professional for your Ad campaign are pretty evident. When you look at a finished Ad it’s easy to forget that most Editorial or Fashion shoots are a team effort
. The photographer, while our vision, energy and spontaneity are huge assets, is only part of a larger effort to create an Ad campaign. There are clients and art directors, editors, retouchers and graphic artists, make up artists and stylists. There are so many creative minds working together to realize a vision that was conceived months ago. The best photographers are able to work with that team, to give them exactly what they want and to know how and when to contribute their own ideas or sense of style.
Corporate Brand Photos – Your Company’s online image is HUGELY dependent on the images you choose. This is not something you leave to an amateur. There are dozens of considerations to take into account when setting up a brand shoot. Among them is the energy of the company and it’s co-workers, the color palate of the web site and logo and the message they want to convey to their customers. 
Each of these considerations steer the art direction of the brand shots. A good photographer can guide small companies through those choices and work with the art director on larger shoots. We have the experience under our belts to be able to not only give the clients what they need, but to offer up ‘out-of-the-box’ images in ways that they may not have envisioned.
Location shots – Whether you’re selling a home, putting it on Air BnB or showing off your company space, your online images will be competing with thousands of others. You need well-lit and staged images that highlight your space and makes it stand out above the others. 
Hiring a professional who has the equipment, experience and eye to artistically capture your environment is an investment well worth making. When shooting a space for a client, I make sure I’m there at different times of day to catch the best light. I look for interesting details and accents that make the space unique and I understand that images can create a sense of drama, comfort or energy.
Weddings and couple photos – Needless to say, your wedding is an incredibly special moment in time. It’s not the time to trust it to an amateur. 
A good wedding photographer has the experience to be in the right place at the right time. We plan for any lighting contingency and know how to make your special day as stress-free as possible. We communicate with the other vendors involved and work with them as a team. While there may be a lot of pressure to make sure you get all of the shots you need, it’s equally important to make sure you don’t intrude into the couple’s experience of their day. We’re able to put them at ease and allow them to have fun in the process. We also have the resources to offer our clients and their family high-end prints and photo books.
When you have a project that matters to you, contact me for a free consultation!
