When photographing an event, the job of any great photographer is to get in touch with the energy of the event and use their creative eye and skills to expertly capture memorable images.
My approach to any event that I am hired to photograph is to first, listen to my client. I want to get a sense of what their event is all about; what’s important to them and what kind of images they’re looking to come away with when the day is over.
Each event is unique. Fundraising events require images that will not only capture the energy of the event, but also to give my clients a variety of photographs that will help them promote and market their cause. Weddings come with a list of “must-have” shots – group shots, cake cutting, toasts and visiting family and friends. There is a timetable that you must work with in order to not only capture those images, but to do it in an artistic and interesting way.
Each location is unique and offers it’s own set of challenges and opportunities for amazing shots. Indoor, low light locations yield beautiful moody shots. Knowing when to use a flash and when to let the mood of the location dictate your shots is key. Outdoor, natural light is beautiful at the end of the day but not all events take place in that golden light. A really skilled photographer knows how to navigate mid-afternoon sun and can still produce quality images.
Having the delivery system in place to share the images with your clients is very important. A photographer should be prepared to host images for their clients, allow them to download files (if that’s the agreement you’ve made), give them the ability to share the images with the group and even order prints or merchandise if needed.
When you hire me for an event you get the benefit of years of experience, technical skill, a professional proof site that allows you to order prints (framed or not), and someone that knows how important your event is to you. With the holidays coming up, consider hiring a professional photographer for your next big event!