The age of social media to promote your brand has been here for years and it is evolving rapidly.  The most time consuming task of any business is developing a social media strategy and creating content to post consistently on multiple platforms.  Your posts need to be eye catching and engaging and for the last few years, video is rapidly becoming the number one medium.  

Your content does not necessarily need to be 100% generated by you nor do you need to find ways to continually promote your product or service.  In fact, blatant self promotion can turn your audience off and make them feel spammed.  You DO need to promote what you’re selling but you should keep those obvious posts down to once a week or so.   There are many other ways to engage your audience and funnel traffic to your website or online sales platform. 

Add value to users lives

-Create “How-to” videos

-Offer incentives

-Campaign for social causes

-Share positive statistics about your product and how it might help them

-Share user generated content that’s informative

Design your content for maximum engagement

-Eye catching photos 

-Short snappy video with music – TikTok is an easy app that will combine your video with music and allow you to save or share that video to other platforms. 

-Be funny – audiences love to share funny videos and photos

-Audience Polls – engage  your audience by asking for their opinion.

-Interact with your audience; reply to their comments quickly. 

-Include user contributed content

-Structure your text so its brief and eye catching – audiences have short attention spans so a snappy headline and quick bullet points are better than a wall of text.  

Chose the best times for posting:

Each social media platform has optimal times to post to insure the most users online but a good rule is early morning on Weekdays.  Tuesday – Friday are best.  Weekends have the lowest engagement. 

How I can help

If you know that you need to be more consistent in your social media posting and can’t afford a full time staff, there are ways I can help.  I’ve been working with several companies, both in the long and short term, to create eye catching content and raise engagement. Here are some of the services I provide:

Content Creation – Custom photoshoots

We’ll sit down and discuss your content needs and how best to capture images and video that give you you eye catching posts constant with your brand or strategy.  Those can include:

 – Product shots

 – Staff headshots

 – Fun Video 

 – Drone footage

Post processing of your existing images:  Going through your photos and fine tuning them for color correction, contrast, filters or style, cropping and vignetting and sizing them to the exact specifications for each social media platform.

Retouching is very detailed work on facial blemishes, shine, wardrobe wrinkles, product, background clean up and takes your photos to the next professional magazine quality level.

social media management – I work with you to create campaigns geared toward promoting either your brand or a specific product or event.  I create or collect the raw assets from you and schedule posts as often as you or your budget will allow.  We can use your existing media or I can create some of that content for you.

Flexible for your budget:

You can engage any or all of these services as you need them. I am able to find a solution for most any business and budget.  

Contact me today for a free consultation